Cowboy Dressage: Presented by Jesseca Hutchings

Mission & Vision Statement

Soft Feel (or Fresh Rein) is the guiding principle of Cowboy Dressage®.  It is a wordless, intimate and for some a spiritual communication within the partnership between horse and rider. Soft feel is not only sending messages but having the sensitivity and awareness to feel and receive the message the horse sends back. 

The timing and use of the Release, Relaxation, Preparation and Execution are the basic fundamentals of Soft Feel.

Since Soft Feel is the mission of Cowboy Dressage® it will be scored with emphases on lightness, harmony, finesse and partnership as a priority. Balance, cadence, carriage, control, and performance are additional areas the horse and rider will be judged and scored.©


Susie Hoffman Peacock

Susan Hoffman Peacock has developed a truly unique and inclusive training system for horses and riders. She breaks the learning process into easily understood topics that are pertinent to successful progression and understanding.

Learning is broken down into Three topics; Logical Progression, Biomechanics and Goal Setting. It is amazing how quickly difficult topics can be understood when information is introduced to horses and riders is this clear method.

Susan holds a University Degree from California University of Pomona in Business Management. While she was studying her business classes she was very interested in the topic of how we learn and understand. She utilized these topics while she earned the highest instructor/trainer certification offered by the United States Dressage Federation.



Sheryl Lynde

My Passion is working with horses - I start colts and build a strong foundation from the ground up to the saddle. I desensitize to tarps, dragging ropes, flags, etc. and expose them to trail and cow work. I work with Problem Horses and resolve issues once I determine the cause - is the horse Fearful, Aggressive, Disrespectful - a little of all, then once I address the cause I can successfully address the issues of bucking, bolting, charging, etc. I also teach the rider how to be the leader their horse is looking for - what caused the issues with the horse and how to resolve them and build that trust between Horse and Rider.



Jerry Lunde

Jerry Lunde has been in the Farrier business for 38 years.  A Master Farrier,  Mr. Lunde has been flown all over the United States following his practice and shoeing some of the best show horses in the world, having shod over 4000 World and NRHA Champions.  Mr. Lunde works with many veterinarians nationally to come up with solutions for horses with lameness issues.  Standing by his side, his wife Shelley Lunde has assisted Jerry in producing over 150 World Champions in multiple disciplines in the show horse industry.   Mr. Lunde and his wife were also inducted to the Norco Hall of Fame for his achievements in the equine industry.

Jerry will attest, much of his successes in business have come to him because he also rides and trains horses for all disciplines in which he also shoes. This provides him that extra insight that maybe some farriers may not have.   Jerry will be demonstrating this philosophy and how he implements it in his daily training/farrier program.  

For all you competitors out there, Jerry will be sharing his knowledge with others to help bring a better understanding between the Horse, Owner and your Farrier.  


Heidi McLaughlin

Like many young girls, Heidi McLaughlin was your typical horse-crazy kid! Born into a non-equine blue-collar family with no exposure to horses, all that Heidi ever wanted to do was ride one. Sadly, her first experience in the saddle at eight years old was anything but wonderful when a barn sour horse ran away with her and scared her half to death. While her passion was still there, the terrifying experience left her with a paralyzing fear of the creatures that she loved so much; a fear that would take more than half her lifetime to overcome. After going to college, marrying, working and devoting herself to raising three sons, Heidi finally set out to indulge her lifetime dream of owning her own horse. It didn’t take long for her to realize that she was in over her head. She bought horse after horse trying to find the right match but what Heidi didn’t know at the time was that her fear was so deep-seeded that no horse on earth would ever be right for her until she first dealt with the real problem, her fear; thus, beginning her long and frustrating journey into fearless horsemanship. Now, as an author, speaker and clinician on fear, Heidi does not want your journey to be this way. Her best-selling book, “K.I.C.K. Your Fear of Horses”, was written in the hope that her experience of overcoming fear would inspire others to begin the process to begin to break down their fear and build up their confidence and find joy in the saddle again.

Let her teach you the secrets to becoming a confident rider…a fearless rider! Please visit her website at:


Matt Sheridan

Matt's biography and accomplishments:

Matt Sheridan is a fifth generation horseman who for the past 23 years has successfully trained and shown horses in a variety of breeds and events. Matt is keenly interested in advancing others' knowledge of horses and horsemanship through clinics, training and lessons. His focus is teaching others to have responsive horses that move well beyond the basics of the present horsemanship movement. Matt uses his horses to help others see what they can achieve through practical applications to riding.



Jerry Tindell

“My mission is to facilitate the communication of the horses and mules to their owners and handlers. At the same time, to teach and enable their owners/handlers to develop the skills necessary to interpret their animal’s signals for a safe and functional relationship.”

“My philosophy is simple; it stems from the horse and mule and is then translated for the human. I want to achieve as much or more with my animals as if we were built the same. I leverage their natural lifestyle to achieve extraordinary yet expected results that gain trust, control and confidence for both of us living in the human’s world.

I'm not trying to sell folks something, I’m trying to teach folks about themselves and the animals they care for.”



Kelly White & Sandra Ogden

Western Dressage


Photo & Bio Coming Soon...